Updated: 
September 14, 2024 10:34 AM

Communication Principles

How we convey our message

Our discourse advocates for justice and children’s rights, is grounded in credible science, promotes equality, educates and informs, and fosters a spirit of cooperation.

Our discourse is driven by five core principles:

  1. Justice: We advocate for fairness and the protection of all children's rights;
  2. Science: We base all messages and advocacy efforts on credible scientific research;
  3. Equality: We promote equal treatment for all children, regardless of their background;
  4. Education: We focus on educating the public about the harmful effects of genital mutilation practices;
  5. Cooperation: We encourage teamwork, fostering a united front among supporters, stakeholders, and communities.