Media Relations

How we engage with the media

Our media relations strategy is based on us acting as our own media outlet to ensure control of our narrative, crafting adaptable messages for decentralized distribution, inviting traditional media outlets to engage with us, and leveraging social media’s viral potential.

Our media relations strategy is built on four core principles:

We Are The Media: We act as our own media outlet, producing a wide range of content—podcasts, livestreams, video updates, blog articles, research-driven white papers, etc, allowing us to control our narrative;
The New Media: We recognize the decentralized nature of today’s information landscape and ensure our messaging is crafted to be adaptable and shareable across varied platforms and networks;
The Old Media: We also value the extensive reach of traditional outlets such as mainstream websites, newspapers, TV, radio, etc and actively invite these channels to engage with our messaging;
Social Media: We harness the viral power of social media to amplify our message, while staying true to our principles, never sacrificing integrity for online popularity.