Voice & Tone

Our voice represents who we are as an organization and is shaped by the following principles:

1. Passionate: We are deeply committed to our cause and this should come across in our communications;
2. Empathetic: We understand the pain and trauma associated with forced genital mutilation and speak with compassion;
3. Informed: Our communications are backed by evidence and credible information;
4. Unyielding: We are firm in our stance against genital mutilation and will not compromise on our mission.

Our tone can vary depending on the context, but should generally follow these principles:

1. Respectful: We recognize the sensitive nature of our mission and engage in conversations with respect for all viewpoints;
2. Constructive: We aim to build bridges and find common ground, working together to create a world where all children are protected from forced genital mutilation;
3. Strategic: We speak out strongly against forced genital mutilation and advocate for change without resorting to hostility, aggression, or insulting undertones;
4. Supportive: We provide support to victims and allies alike, and our tone should always be encouraging and uplifting;
5. Hopeful: We convey optimism and a positive vision for a future without genital mutilation, inspiring individuals and communities to join our cause.