Messaging Framework

Our key messages and themes

Our core message is delivered in a clear and straightforward manner, is consist and memorable, and maintains a universal appeal that resonates with all audiences by emphasizing equality and justice.

Our core message is delivered using four guiding principles:

Clarity: We present our message in a clear and straightforward manner;
Consistency: We maintain a unified voice across all communication channels;
Memorability: We craft impactful slogans and phrases that stick in people’s minds and are easy to share;
Universal Appeal: We communicate our message to resonate across all audiences, emphasizing the fundamental theme of equality and justice.