Visual Identity

Our visual representation

Our visual identity consists of a logo featuring a newborn boy and girl weighing equally on the scales of justice, baby blue and pink for innocence and balance, a bold and highly legible primary font that's paired with a gentle, warm, and sophisticated secondary font.

Our visual identity is defined by the following four elements:

Logo: Our logo features a newborn boy and girl balanced equally on the scales of justice, symbolizing equality and protection for all children;
Colors: We use a color palette of baby blue and baby pink, representing innocence, purity, and a balanced approach to advocacy;
Primary Font: Our primary typographic element is a bold, sans-serif font with sharp edges, emphasizing clarity and directness in our messaging;
Secondary Font: Our secondary typographic element is a curvy, serif font with elegant embellishments, adding sophistication and warmth to our communication.